UFC is doubling down on blockchain. The mixed martial arts giant has expanded its collaboration with Fight.ID, the Web3 platform designed for fans and athletes, to bring new digital products, fan rewards & collectibles into its global ecosystem.

Sports fans can now do more than watch and wager — they can trade predictions in real time. Underdog has teamed up with Crypto.com | Derivatives North America (CDNA) to launch a prediction market exchange integrated directly into the sports app.

Adoption surges to 2.1M digital identities, 1,800% wallet growth, and 11M+ fans onboarded through sports, gaming, and commerce partnerships.

BTCC, the world’s longest-running cryptocurrency exchange, has teamed up with NBA star Jaren Jackson Jr. (JJJ) to launch its biggest-ever trading competition. With a total prize pool of $500,000 USDT and merchandise from the two-time All-Star.

FIFA Rivals, the mobile football game created by FIFA and Mythical Games, has struck a multi-year partnership with Borussia Dortmund, marking the game’s first-ever official club collaboration.

BTCC signs NBA All-Star and 2023 Defensive Player of the Year Jaren Jackson Jr. as its first global brand ambassador, uniting professional basketball with crypto through marketing campaigns, fan engagement, and a launch trading competition.